Client:
Named after a locomotive on the Kettle Valley Railway, Tin Whistle Brewing Co. is the first craft brewery in the South Okanagan Region.
In 2020, the brewery transitioned to a new management team, who decided to rebrand and re-envision the space. This year, they’ve made great strides to become one of the first carbon neutral breweries in BC. Together, we worked on a rebrand to reflect this new chapter.
Inspired by the exploratory nature of the train the brewery was named after, we crafted a brand strategy and identity that positioned Tin Whistle in the consumer’s adventures - no matter how big or small. To do so, we drew inspiration from identifiable places within Penticton where the brewery lives.