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Penguin Random House

Character illustrations for a reader persona research portal at Penguin Random House. This reader portal took data from thousands of readers and grouped readers into different personas based on their reading habits. We created a set of animal characters to match the different personas -  the person who reads for self improvement (beavers) , the person who reads to connect with others (meerkats), and the person who reads to unwind (sloth).
Meerkat IllustrationUnwinder SlothImprover Beaver
Beaver IllustrationUnwinder Sloth 2Segment book with characters peaking out