Nurtured First

After finding herself feeling overwhelmed and alone after having her first child, Nurtured First's founder Jess felt called to use her skills as a child therapist to support other parents who were feeling the same way. Today, Nurtured First is a community where 1 million+ parents
have found a safe community in which they can ask questions, share feelings, and get the support they need to break cycles and become the parents they want to be.
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The illustrations for this brand rely on garden imagery to metaphorically represent the way Nurtured First enables parents to flourish and grow alongside their children.

We also incorporated 3 characters throughout the brand to represent children in different phases of life - babies, toddlers, and school age children. Each character is inspired Jess' own children and aims to depict a set of quirks or traits that parents will be able to relate to.