Client:
It’s no secret that most large cities produce considerable greenhouse gas emissions. When you live in one of these cities, it can be hard to positively impact the environment in a real, tangible way. Carbon Neutral Club works to close this gap.
Carbon Neutral Club is a carbon offsetting program targeted towards people living in cities who are looking to live more sustainable lifestyles. Unlike other offsetting memberships, when you join Carbon Neutral Club you also gain access to discounts at great sustainable brands: allowing you to make double the impact.
We partnered with Carbon Neutral club to create an approachable, modern brand identity and web experience.
Two of our major challenges included choosing an illustrative style that felt approachable, but not too playful as well as creating website structure that would clearly articulate the product’s mission in a clear and concise way. Both challenges we solved with ongoing user testing.
