Client:
Discover Your Who helps leadership figures who are feeling stuck learn to lead from an authentic place by uncovering their life's purpose.The goal of this project was to create a cohesive, welcoming brand identity and web narrative that would connect their coaching services, app and book while clearly communicating the company's mission.
The brand relies on simple shapes, strong yet calming colours and a green path to put potential clients at ease as they choose to embark on the journey of self discovery.
Throughout the site animation is used to represent an individual's movement and journey. A green path appears throughout the site that the "Who" follows as users scroll deeper into the site.
Realize that your purpose is not rooted in what you do, but in who you are. Discover what is truly important to you and how to start living from that place of awareness.
Deconstruct the limiting beliefs created by masks and scar tissue (which, by the way, we all have, so you’re not alone!). Overcome fear and self-doubt. Unhook yourself from what holds you back and break through the barriers standing between you and your dreams.
Live outward what you've discovered inside and close the gaps between the life you're living and the life you dream of. Experience lasting change in your daily personal and business life, and in your relationships with self and others.
Align your thoughts, words, and actions with your WHO to lead a life of true purpose, prosperity, and fulfillment. Every day.
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