Visual Identity, Illustration, Graphic Design, Copywriting
Copy: Stephen Trim
Design: Kristiana Vellucci
Illustration: Kristiana Vellucci
Lumened is an ed-tech start up focused on helping tutors find the time to focus on high-priority activities like nurturing parent relationships, finding new clients and helping students succeed.
As part of their growth strategy, LumenEd wanted to develop downloadable content to help expand their reach and provide value to potential customers. The goal was to create something customers could take away when visiting their website through their drip campaign.
Wallflower explored a variety of illustration themes and designs when building the book - with a focus on creating a cohesive visual narrative from start to finish.