Visual Identity, Illustration, Graphic Design, Copywriting
Design & Strategy: Kristiana Vellucci
Copy & Strategy: Stephen Trim
Illustration: Kristiana Vellucci
Development: Kristiana Vellucci
Clerksy is an HR service aimed at helping small businesses without an internal human resources team take care of their HR needs. They take care of compliance and regulatory requirements surrounding employee management, from hiring and onboarding to implementing performance monitoring, and third party conflict management.
The team wanted to create a new look to tell their story - with a special focus on making their brand more approachable and less bound by industry jargon (something many HR companies do not do).
Wallflower explored several different narratives, illustration themes, and tones to bring Clerksy’s vision to life.